Periyar-The true feminist

 

Feminism is the recent hot talk in social medias.some criticizers using this as an opportunity to insult the people who talks about  women rights .On the other side  Some people using this as an opportunity to market themselves as a feminist.

But there lived a legend who made a beautiful ideology  of feminism and he was brave enough to practice the real essence of feminism in his life too.  He is E V Ramaswamy  Alias Periyar. There is no wonder why people addressed him as Periyar.  Through out his life he fought against the rituals  and traditions which humiliate the freedom of others.

During 20th century Tamilnadu witnessed a non Brahmin Dravidian movement ,the origin of this movement was non Brahmin manifest of 1916. .On 1917 justice party formed to promote political and educational advancement of non Brahmins.However Periyar came up with his own self respect movement in 1925. The ideology of this movement based on NO GOD, NO RELIGION, NO RITUAL, NO CAST. He questioned monogamous family structure and chastity that suppress women with In  it.

He questioned holy matrimony tradition  and he considered marriage as a contract of two equals.He even advocated that the term husband and  and wife are irrelevant and he insisted to use the term companion or partners.

Through  speeches and writings, he raged a war against those rituals and tradition which violates women’s freedom and rights.

He stated that man treats woman much worse than how a landlord treats his tenant and how upper class people treats lower class. At the time of marriage people will look for those kind of girls who is obedient and  can be a good slave to the boy  exactly same manner how we buy a cattle.

At the age of 19 Periyar married  Nagammai who was 13 at that time and a led a life of comradeship . He insisted his wife to address him comrade .He took his wife and sister for picket, meeting, conferences etc. He persuaded his wife to discard Thali. He was also attracted by the satyashodhak  marriage rites where bride and groom recited gender  equal mantras instead of religious mantras.

He wanted women to have full control over sexuality and fertility.  He challenged manusmrity ” Pitah Rakshathi KoumarePati Rakshathi YouvannePuthro Rakshathi Vardaykye, Na sthree swathanthram arhati”. He challenged old religious theories which increases  the depth of gender in equality. He was always against the glorifying factor associated with a women’s sacrifices for her husband, he considered it as stupidity.

He told that women would never free as long as patriarchal majority enjoying the current state.

Parents should treat their girl child as the same way they treat their boys.( This is the reason why a piece of  fish fry can  create a great difference among the freedom of a girl and boy)

After the death of his wife he married Maniammai (his loyal secretary for 6 year) who is around 40 years younger than him. In a statement he explained that he married not for sexual pleasure but to continue his legacy.

Through out his life he fought for a cause. And he well practiced his ideology .His political stands, his ideology of feminism , his simplicity made him  Periyar-A true legend.  Before you criticizing feminism , go through his life, learn from him. He practiced and propagated feminism with all its purity.

GE’s break up talk after the tax hit

Everyday you will experience something new and you will learn some new piece of information. Today it was something like that for  me. Did you know that general electric formed through a merger of  Thomas Edison General Electric Company of Schenectady, New York, and Thomson-Houston Electric Company of Lynn, Massachusetts.  It was a new piece of information for me. I never imagined the business interest of Thomas Edison yet. I always considered himself as a scientist only .

So the story is all about GE (general electric).it was one of the original companies who listed in newly formed dow jones index during that period. As we all know they are in to various line of business like electrics, aviation, transportation, healthcare, lighting, banking, capital etc.

As per the latest news GE is pushing to consider a break up. On Tuesday GE announced 6.2 billion dollar after -charge tax in relation to its insurance business. GE’s performance in Dow was low in 2017 and has already cut its planned dividends for 2018 in half.

GE have been funding nursing homes and long term care units in  the  US and  as per the recent health care policy , the cost of nursing home or home based  elderly care will not be covered under the MEDICARE  programme. Now the payout has begun to exceed the premium on a portfolio of about 30,0000  policies.

The declining trend in profit becoming a serious issue and the new CEO John Flannery gives a clue about the split. But it’s not clear that how would be the breakup. Simplifying the portfolio would  help them to meet the cash crunch issues and better at execute.

Comment below your opinion on this recent news. I would like to hear from you  🙂

Are you a responsible tourist?

 

I don’t know how many of us asked this question to ourselves. But the term responsible tourism is now days getting its popularity. Most of us put hashtags like #green #culture #ecofriendly etc but can we just confront the depth of responsible tourism like that?  No.. The true essence of responsible tourism is beyond this hashtags.

 

In 2001 we all started talking about responsible tourism and started practicing it. There are many countries like Thailand , Mali where tourism is the major source of cashflow to their country. But how far these countries succeeded in making their inbound and outbound tourist being responsible.

Responsible Tourism is about “making better places for people to live in and better places for people to visit.”  The cape town declaration 2002 is considered as the founding document for responsible tourism

The host community can do wonders by creating a responsible tourism environment. A meaningful connection between the tourist and the local people will help to exchange the cultural and social benefit. Creating  confidence and pride in the local community will help  smoothen this process.

Responsible tourism always starts with respect. Respect the culture and social difference of the host community. For some people tourism is just about going to beach, hill station or good hotels. Understanding the community should be your priority. Everything start from the community. The more you give respect to the community the more you will receive from the community. At the end, good memories and experience matters.

There are many organisations who are trying to propagate the idea of responsible tourism. Since I am from Kerala, the first name which came to my mind is BLUE YONDER. Their work towards responsible tourism is appreciable and they provides a better platform to the tourist to take part in  the local activities and experience the local culture.

Go to the community , take part in the community activities and you are responsible for what you are doing to the community.. responsible tourism starts where the categorizing ends.

 

Comment below your opinions  🙂

:)Responsible tourism

Moving to online business

Picture_online-2015Walmart is a familiar name to us even though it doesn’t have any shops in India. Sam’s club is a membership only retail warehouse clubs owned and managed by Walmart. Many of you might have noticed Sam’s club in recent news. Yeah. Walmart has decided to shut 10% of Sam’s club outlets that means 63 outlets will be shut soon.  Out of this 63, the management has decided to keep 12 outlets as e commerce fulfillment hub. It gives a strong sign of moving to online business as part of their revival strategy.

Moving to an online business is always challenging. Technology driven unit, challenging the existing models, involvement of risk, changing customer perception, recovering from mistakes, extra care must be given to the above factors.

Leverage the strength of the existing business model is a vital point while moving your business to online. The management must try to leverage the benefits from its brand name to give a  trust factor to its new online customer. The online market is highly competitive and there are hundreds of other units doing the same business same as yours. So, identifying the USP (Unique selling Proposition) of your business is very important.

Retention of your existing customer is also important because it will help you to put relatively lesser investment on customer acquisition.

Going Offline is new online strategy

Amazon recently launched a same day delivery services in certain regions. How does it possible. they put up warehouses across the cities to facilitate this service. Going offline is their new strategy to maintain their market share. And we all know that the aim is to make your business more profitable

Innovating and adapting new models, technologies and policies are the backbone of every business. The right movement at the right time can give you an extra life in this competitive world.

 

 

Hope you have got some information from my article.Thanks for reading… and be sure to leave a comment below   🙂

 

 

Around the world

I am that so called Malayalee who loves art , politics, literature, and what not. Everyone needs a companion to share our thought, feeling and at times to argue with.so here I am    🙂   You might have gone through number of blogs, some are loaded with fruitful content and some are not. This is my sincere attempt to come up with a platform to express my opinions and view points  on various aspects of our daily life.

I am a MBA graduate, wanderlust, movie buff, interested in  politics and literature..

so this is for the day…More threads are on the way

Have a nice day guys….

Cheeres…..  🙂